Now ask yourself, can you remember life before mobility?
UPMC – Technology Enabled Business Transformation
UPMC takes an aggressive approach to implementing and developing technologies that make healthcare more effective and efficient.
10 Predictions for B2B Marketing in 2014
Lets be honest, there is nothing new about predicting the year ahead. By now you’ve no doubt encountered many projections for how our industry will evolve between now and December.In the spirit of full disclosure, the goal of my commentary is to commit my own thoughts “for the record” so that I can return to …
Marketing needs a better understanding of technology tools
Jim Davis is the global marketing chief of technology vendor SAS. Davis is also a former CIO. In a recent CMO.com interview he makes a strong case for data-driven marketing and why marketing needs to “think more like a technologist.” He also suggests that IT needs to adopt a more strategic understanding of the business …
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Video is a Disruptive Force
Video has been an important advertising content format for business since the dawn of television. While remarkably powerful, the reach of video as a business communication tool was limited however to broadcast advertising, infomercials and internal training until the mid 1990’s. Like the impact to the music industry, news and other business models, the Internet …