Marketing needs a better understanding of technology tools

Content is king, context is queen and presentation is everything

Jim Davis is the global marketing chief of technology vendor SAS.  Davis is also a former CIO.  In a recent CMO.com interview he makes a strong case for data-driven marketing and why marketing needs to “think more like a technologist.” He also suggests that IT needs to adopt a more strategic understanding of the business …

Video is a Disruptive Force

Video has been an important advertising content format for business since the dawn of television.  While remarkably powerful, the reach of video as a business communication tool was limited however to broadcast advertising, infomercials and internal training until the mid 1990’s. Like the impact to the music industry, news and other business models, the Internet …