Positioning That Helps Buyers Buy

If your B2B brand or offer is difficult to explain, buyers are probably working just as hard to understand why it matters to them.

That is the clarity problem I solve for brands with complex products and services. I uncover what buyers care about and translate complexity into language they recognize, messages both marketing and sales teams can use.

My favorite definition of the B2B sales role is simple: the role of sales is to help people buy. As buyers increasingly research, compare options, and form opinions autonomously before speaking with sales, marketing has to accept the same role and objective.

Simply put, I help sellers sell by helping buyers buy.

The buying process starts without you

B2B buyers research on their own more than ever.  Long before speaking with sales, they compare options, educate themselves, consult peers, pressure-test claims, and form opinions before a sales conversation begins.

Your messaging can’t just describe what you sell. It has to help buyers see the problem clearly, recognize the value of solving it, and trust the path forward.

That requires positioning, messaging, and content built around how buyers think.

Services

Clarifying the story behind complex B2B value

Whatever the go-to-market challenge—brand strategy, positioning, messaging, content or sales enablement—the work starts in the same place: your business vision, your market and the buyers you need to reach.

I help B2B companies translate complex value into clear positioning and a consistent market message—so marketing and sales work from the same foundation, execute more efficiently and get more from every go-to-market investment.

Brand and
Positioning Strategy

Clarify what you stand for, and for whom.

Learn more.

Messaging and
Content Strategy

Communicate why it matters. 

Learn More.

Go-to-Market and
Sales Enablement

Activate your market.

Learn more.

Let’s talk

Ed Youngblood
ed@edyoungblood.net
818.292.2808

Los Angeles
California

Feel free to look through the website. My LinkedIn profile contains details of my professional history, thoughts and previous work. If you do visit my profile, please connect with me while you are there.

The best way to reach me is via email. Contact me at ed@edyoungblood.net and lets have a conversation about how we can impact your marketing and sales.