Digital Has Changed The Rules of Business.

Today, prospects learn about your products, services and solutions online. On their terms and on their timeline; not yours. Buyers will engage with your salesperson when they are ready.  And they are “ready” later and later in the buyer journey.

Early-stage sales conversations – once active, 1:1 human interactions – have been replaced with digital, self-guided research and education. What does this change mean to the strategies of marketing, sales and digital conversations? A lot.

As buyer-seller relationships continue to adapt in our increasingly digital world, one thing is certain – content must sustain a greater portion of the buyer’s journey.

Content has the same role as your salesperson – to help people buy.

B2B. Marketing, Strategy, and Results

I’m a B2B marketing and communications specialist. I work closely with sales and marketing leaders to develop targeted audience engagement strategies, messages and content for a new age of B2B buyer. 

I specialize in go-to-market messages and programs for complex B2B  products and solutions. Healthcare and technology leaders look to me to improve sales opportunities by simplifying complexity and speaking to the needs of your buyers.

I help B2B sales and marketing leaders engage and convert targeted buyer audiences.


Scalable go-to-market audience engagement strategies, programs and campaigns.

Messaging & Positioning

Understand and speak to the needs of your audience to activate sales opportunities.

Content Strategies & Programs

Consistent audience engagement is not an accident, it’s by design.

Content & Creative

“Creativity” is more than great design and copy. It’s also about solving problems in new ways.

Learn More

Let’s talk

Ed Youngblood
[email protected]

Los Angeles

Feel free to look through the website (it’s lean). My LinkedIn profile contains details of my professional history, thoughts and previous work. If you do visit my profile, please connect with me while you are there.

The best way to reach me is via email. Contact me at [email protected] and lets have a conversation about how we can impact your marketing and sales.