Why is there such a massive gap between the importance of innovation and perceived abilities? Innovation means change, and change is hard.
Marketing needs a better understanding of technology tools
Jim Davis is the global marketing chief of technology vendor SAS. Davis is also a former CIO. In a recent CMO.com interview he makes a strong case for data-driven marketing and why marketing needs to “think more like a technologist.” He also suggests that IT needs to adopt a more strategic understanding of the business …
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