Why is there such a massive gap between the importance of innovation and perceived abilities? Innovation means change, and change is hard.
Why? The delta between innovation objectives and abilities.
Marketing needs a better understanding of technology tools
Jim Davis is the global marketing chief of technology vendor SAS. Davis is also a former CIO. In a recent CMO.com interview he makes a strong case for data-driven marketing and why marketing needs to “think more like a technologist.” He also suggests that IT needs to adopt a more strategic understanding of the business …
Continue reading "Marketing needs a better understanding of technology tools"
Ed Youngblood 