B2B Brand Strategy l Positioning for complex offers
Being hunted down and persecuted was the farthest thing from my mind. To be honest my intentions were noble and sincere. Little did I know that for the people I helped experience a better work life, there were just as many who viewed me as a rogue. Continue reading “Living In The Shadows of IT”
Improved business outcomes. Isn’t that why any business invests in technology? According to Thomas Lah, co-author of a new book, B4B – How Technology and Big Data Are Reinventing The Customer-Supplier Relationship, the focus on measured business outcomes is growing. Moreover, shared risk and responsibility for those outcomes is becoming a differentiator and a new source of revenue for systems integrators and solution providers. Continue reading “Business 4 Business – A New Model”