B2B. Marketing, Strategy, and Results.
Being hunted down and persecuted was the farthest thing from my mind. To be honest my intentions were noble and sincere. Little did I know that for the people I helped experience a better work life, there were just as many who viewed me as a rogue. Continue reading “Living In The Shadows of IT”
No doubt you recall the personal computing (PC) era? Well, unified communications has changed the way we think about that era, transforming “PC” into the personal cloud era. Continue reading “Life Before Mobility: UC Is Changing The Way We Do Business”
Business transformation and innovation are embedded in the DNA of UPMC (formerly University of Pittsburgh Medical Center), one of the country’s largest integrated healthcare companies. Continue reading “UPMC – Technology Enabled Business Transformation”
The Consumer Revolution forces organizations to rethink the way they engage with customers. The explosion of mobile and smart devices, unified communications and an insatiable appetite for social channels (and apps dedicated to engage within them), has forever changed the terms of engagement. Continue reading “Why businesses MUST enable multi-channel customer interactions”
Improved business outcomes. Isn’t that why any business invests in technology? According to Thomas Lah, co-author of a new book, B4B – How Technology and Big Data Are Reinventing The Customer-Supplier Relationship, the focus on measured business outcomes is growing. Moreover, shared risk and responsibility for those outcomes is becoming a differentiator and a new source of revenue for systems integrators and solution providers. Continue reading “Business 4 Business – A New Model”