Multiplying Content to Accelerate Inbound Traffic

Content marketing is all the rage.  It should be. Its influence is well documented and as a result, it has spawned a new industry of marketing experts and professionals. But how does a resource strapped enterprise capitalize on the need for more search optimized content and growing consumption habits? By capitalizing on existing, effective content, …

What Does the New B2B Marketing Organization Look Like?

I recently wrote a blog post that suggests addressing the question that has been debated over the past couple years: Who Who should own Social Media – Communications or Marketing? I conclude that it is in fact, the wrong question.  The correct question is this – How should enterprise marketing structures, strategies and processes adapt …