Personalization is the holy grail of marketing and sales today, driving ever greater investment in marketing technology (MarTech) platforms, data and digital commerce. How important is it to marketing leaders? 92% of B2B marketers say it is a must, according to Adobe’s 2019 report Progress in personalization. How B2B brands are keeping up with rising […]
Tools of Ignorance or Masters Degree in Strategy?
Many baseball fans are familiar with the expression “tools of ignorance.” It is credited, with some uncertainty, to both Muddy Ruel and Bill Dickey. If the phrase is new to you, here is one definition found in the April 4, 1944 issue of The Sporting News: “Players call the catcher’s armor the ‘tools of ignorance.’ […]