We cannot solve our problems with the same thinking that we used when we created them.” – Albert Einstein If you’re involved in marketing, it’s no secret that change is everywhere. Technology has had a profound impact on all aspects of human behavior personally and professionally. The media we consume, how we consume it, and …
Continue reading "New Marketing Landscape, Same Old Marketing Conversation?"
The CIO role was once clear, well defined, and unambiguous. What was once black and white, is now every shade of grey.
Dear IT, You and I both know the history of our relationship has not been particularly close over the years. A decade ago we shared few interests, but things have changed. Where once we had little in common, today we need each other to be successful. I hope you agree. Lately, I‘ve felt the need …
Continue reading "Open letter from a CMO to a CIO"
Why are we slaves to crappy tools and processes that no one can work with? And why does the business tolerate it?
UPMC takes an aggressive approach to implementing and developing technologies that make healthcare more effective and efficient.