Marketing Charts — https://www.marketingcharts.com/industries/business-to-business-108001 Why gate content? Leads. Gating content is about generating leads say 62% of B2B organizations as recently reported by Marketing Charts. And, though the answer to “why” surprises no one, the summary of the research they published highlights some interesting responses and related metrics worth deeper consideration. Several of the highlights […]
Category: Content Strategy
B2B Personalization — Does It Mean What You Think It Means?
Personalization is the holy grail of marketing and sales today, driving ever greater investment in marketing technology (MarTech) platforms, data and digital commerce. How important is it to marketing leaders? 92% of B2B marketers say it is a must, according to Adobe’s 2019 report Progress in personalization. How B2B brands are keeping up with rising […]
New Marketing Landscape, Same Old Marketing Conversation?
The emergence of digital has altered everything, and marketing’s role today is not the marcom of yesterday. It’s a new game, with new rules, and an overwhelming number of new media, channels, and tools.