Digital First, Documents Last

Throughout the history of marketing, documents have been the cornerstone of B2B content creation and delivery - brochures, white papers, press releases, data sheets, etc. The digital age antiquates this model.   Documents as the focal point of content development does not support multi-channel, multi-media content creation and distribution. As a process it does not …

Multiplying Content to Accelerate Inbound Traffic

Content marketing is all the rage.  It should be. Its influence is well documented and as a result, it has spawned a new industry of marketing experts and professionals. But how does a resource strapped enterprise capitalize on the need for more search optimized content and growing consumption habits? By capitalizing on existing, effective content, …