Raise your hand if you are in marketing and have embraced the need to deliver content across multiple media and channels. It is a virtual certainty you have. It supports SEM strategies, increases impressions and communicates multiple perspectives. Content teams are working harder than ever to deliver quality content in a variety of forms. Now, …
An important lesson learned and leveraged
All of us recall events, activities and mentors that impacted our personal and professional lives. These are the experiences that shape our behavior, skills and personality, ultimately making us who we are. One of the most memorable lessons of my education came during a drawing class I was enrolled in. I loved to draw, but …
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Digital First, Documents Last
Throughout the history of marketing, documents have been the cornerstone of B2B content creation and delivery - brochures, white papers, press releases, data sheets, etc. The digital age antiquates this model. Documents as the focal point of content development does not support multi-channel, multi-media content creation and distribution. As a process it does not …
Multiplying Content to Accelerate Inbound Traffic
Content marketing is all the rage. It should be. Its influence is well documented and as a result, it has spawned a new industry of marketing experts and professionals. But how does a resource strapped enterprise capitalize on the need for more search optimized content and growing consumption habits? By capitalizing on existing, effective content, …
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Content Engineering
I'd like to be able to claim that I coined the phrase "Content Engineering." I can't. I do find myself using it a lot lately though. I don't know where I first saw it or I would give credit where it is due. Curious by nature, I googled it the other day and was …
Ed Youngblood 