Why is there such a massive gap between the importance of innovation and perceived abilities? Innovation means change, and change is hard.
Why? The delta between innovation objectives and abilities.
10 Predictions for B2B Marketing in 2014
Lets be honest, there is nothing new about predicting the year ahead. By now you’ve no doubt encountered many projections for how our industry will evolve between now and December.In the spirit of full disclosure, the goal of my commentary is to commit my own thoughts “for the record” so that I can return to …
Are CIOs and CMOs interchangeable?
“CIOs and CMOs should know enough about each other’s field of expertise to be interchangeable” according to Jim Davis, SAS’s global marketing chief in a recent CMO.com article. I had to read that statement more than once. After considering this concept further, I thought to myself why don’t we also add the CFO, COO and …
Ed Youngblood 