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Ed Youngblood, Marketing Strategist & Consultant
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Ed Youngblood

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Category: CMO

Posted on June 1, 2015

Why? The delta between innovation objectives and abilities.

Innovation. A bridge too far?

Why is there such a massive gap between the importance of innovation and perceived abilities? Innovation means change, and change is hard.

Posted on January 24, 2014

10 Predictions for B2B Marketing in 2014

Lets be honest, there is nothing new about predicting the year ahead.  By now you’ve no doubt encountered many projections for how our industry will evolve between now and December.In the spirit of full disclosure, the goal of my commentary is to commit my own thoughts “for the record” so that I can return to …

Continue reading "10 Predictions for B2B Marketing in 2014"

Posted on September 21, 2013

Are CIOs and CMOs interchangeable?

“CIOs and CMOs should know enough about each other’s field of expertise to be interchangeable” according to Jim Davis, SAS’s global marketing chief in a recent CMO.com article. I had to read that statement more than once. After considering this concept further, I thought to myself why don’t we also add the CFO, COO and …

Continue reading "Are CIOs and CMOs interchangeable?"

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