Objective
Shift the cloud technologies conversation to operational business strategy and value. Open PDF.
Goals & metrics
ALE made a strategic shift to make networking and communications technologies available as a service model, however there was nothing available for sales to support the new positioning of not only communications from the cloud, but also network infrastructure.
This was a new sales conversation for ALE sales and channel partners who traditionally position technology products to technologists vs. business technology acquisition models to finance and executive leaders. Performance metrics from analyst, channel and customer communities will be qualitative.
- Adoption and evaluation by sales and partners
- Engagement metrics (multiple sources).
The single compelling idea
New business models offer new options to accelerate and sustain your businesses competitive advantage
What is the tone? How should audience feel?
Objective & insightful. “A rare business case from a tech vendor that is not focused on their technologies”.
Download The Strategic Benefits of Consumption Based Technology Models Strategy Brief.
Ed Youngblood 