I’m a marketing and communications veteran. Today, I work closely with B2B marketing leaders to develop audience engagement strategies, product and brand messages, pitch decks and content of all types. My work focuses on strategies and tactics that will influence your unique audience to discover, consider, and engage with your message and your brand.
Messaging & Positioning
There are always opportunities in B2B marketing to be compelling and unique. Focused discovery and development will activate your opportunities.
Content Strategy and Programs
Consistent audience engagement does not happen by accident. Designing and scaling content and digital conversations that speak to your unique audience is the foundation of demand generation, leads and sales.
“Creativity” means more than crafting stories, writing great copy or creating compelling images. It’s about exploring existing and new opportunities to solve problems that contribute to achieving your goal. Prospect response is less about what you say, but how you say it; as they say, delivery is everything.
And yes, it does sometimes include creating stories and other great content.
No matter the media, content needs a purpose. Define your purpose and turn it into content that will engage your audience’s purpose. Those are the programs they will respond to.
I’d love to explore your marketing challenges with you. Let’s work together to deliver marketing that engages your audience’s purpose.