Marketing. Strategy. Creative. Content.
Marketing, you have become distracted; you’ve lost your focus. Somewhere along the way you lost site of your roots and abandoned your heritage. You have forgotten that content is king, communication is personal and your audience has issues and needs other than your own. They really don’t care about your goals; it is all about …
Throughout the history of marketing, documents have been the cornerstone of B2B content creation and delivery - brochures, white papers, press releases, data sheets, etc. The digital age antiquates this model. Documents as the focal point of content development does not support multi-channel, multi-media content creation and distribution. As a process it does not …
Content marketing is all the rage. It should be. Its influence is well documented and as a result, it has spawned a new industry of marketing experts and professionals. But how does a resource strapped enterprise capitalize on the need for more search optimized content and growing consumption habits? By capitalizing on existing, effective content, …
Continue reading "Multiplying Content to Accelerate Inbound Traffic"
I wanted to share this post from Harvard Business Review, written by Tim Riesterer. What initially “engaged” me was a great headline: Stimulate Your Customer's Lizard Brain to Make a Sale. Points for Tim; the title stopped me immediately. It made me act. Just like Tim intended. “The lizard brain” is a phrase first introduced …
Change is hard. “An A+ for stating the obvious” you are thinking to yourself? B2B marketing is stuck in “old ways”. Like any generalization, there are exceptions, but they remain the minority. I’ll explain. Business thrives on process. From process comes efficiency, which is a critical element of success. Consider FedEx and the …
Ed Youngblood 