What Does the New B2B Marketing Organization Look Like?

I recently wrote a blog post that suggests addressing the question that has been debated over the past couple years: Who Who should own Social Media – Communications or Marketing? I conclude that it is in fact, the wrong question.  The correct question is this – How should enterprise marketing structures, strategies and processes adapt …

Who should own Social Media – Communications or Marketing?

Remember this early debate when social media first emerged as a B2B marketing channel?  Since appearing on marketing’s radar, the question of who should ‘own’ social media within the business has echoed across small and large enterprises everywhere.  Here is my take - It is the wrong question.The correct question is this.  How should enterprise marketing structures, strategies …

Engaging and educating technology buyers

B2B solution providers are constantly looking for new ways to increase their market awareness,  engage prospects and to be perceived as not only credible, but valued suppliers to customers. To achieve this, vendors should look to ‘educate’ buyers and establish a rapport with the target audience to develop thought leader credibility.  Focus on content  targeting …

The-Content-Strategist

The Content Strategist blog was created to explore ideas and stimulate dialog about marketing, web strategy, and content strategies.  The web is radically changing business marketing and customer engagement.  Tactics, tools, resource requirements, content formats - all rapidly evolving. Content marketing is an ecosystem with many forms. It must be shaped to align with target …